Finding Your True North

Are you living your life to the fullest? Have you found a way to reach your biggest goals and dreams?

If so, Frito Lay's TrueNorth wants to hear from you. Frito-Lay's TrueNorth™ brand of nut snacks is built on a core belief that we all have inspirational stories to share and to celebrate, and they are dedicating themselves to using that brand to discover, document and share those stories with the world.

What is a "True North?" Here's the definition direct from the site:

"A true north is that singular passion in life that causes you to leap out of bed in the morning and think, 'This is why I'm here.' It can be something that leaves a legacy, empowers others, or simply makes the world a more interesting place to live. It could involve a handful of people or connect entire communities across the globe. While every true north is unique, we believe that each one has the power to inspire millions more."

Head over to the site to tell them how you, or someone you know, is pursuing your life's passion.

One story will be chosen to share with the world in the form of a 60-second commercial aired during the 81st Annual Academy Awards® broadcast on February 22, 2009. The inspirational spot will be directed by Oscar®-winning actress Helen Hunt and the winner will receive $25,000 to help in the pursuit of his or her passion.

While you're at the site, check out the inspiring stories of others such as Teddy Gross. Gross started The Penny Harvest when his four-year-old daughter asked how she could help the homeless. The Penny Harvest has now become the largest child-philanthropy program in the U.S.

I'm personally rooting for a mom to win the award. I would love to see the everyday efforts of mothers given the recognition they deserve.

My family is my true north. Being a wife and mother is the best thing that ever happened to me in my life and I wouldn't change a thing! While our day-to-day tasks may not seem heroic or unique, we are raising and nurturing the future of this country. That is no small thing!

What is your true north? Feel free to share it here in the comments as well as Frito Lay's TrueNorth website.